22 Sep
2009
In a quest to re-brand itself, give its clients a personalized web experience, and rake in advertising dollars from making Internet services’ company Yahoo! Inc. the epicenter of people’s online lives, the corporation headquartered in Sunnyvale, California, is launching a $100 million global campaign under the banner “It’s you.”
The campaign is scheduled to launch in the United States next week, then United Kingdom and India the following week. Over the next 15 months, it is set to hit countries in every major region in the world. Can’t say Digital Cheeseburger didn’t warn you!
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4 comments
4 Comments
Science, Technology & Internet, Yahoo
Tags: California, Digital Cheeseburger, India, Internet, It’s you, online, Silicon Valley, Sunnyvale, United Kingdom, United States, web, Yahoo, Yahoo Launch $100M Worldwide Marketing Blitz, Yahoo! Inc.
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Bryan
22 Sep 2009
Wonder if there’s any government money involved here?
Chantel
23 Sep 2009
Yea I wonder same.
Travis
23 Sep 2009
Haven’t heard anything, so I doubt gov cash is in it.
nightstar
24 Sep 2009
yahoo sucks, too much money too little clue..the new layout is a total pita